VRAN SOUND POST is a part of VRAN MEDIA, a Belgrade and San Francisco based production company. We have experience working on more than 20 feature films, 300+ hours of TV series and 2000 TV commercials, collaborating on projects of both European and North American major film directors and artists.
VRAN was founded by Nikola Jankovic, a sound artist, designer and composer from Belgrade, Serbia. Nikola has 10 years' experience emerging as a skilled professional in the realm of cinematic sound production.
I trained as a meticulous and craft-obsessed Art Director (I can spot an errant kern at 1000 yards) and I’ve brought the same focus and attention to my leadership roles. I’ve led big and small teams with empathy and creativity. Developed the client relationships needed to run major accounts, and put in the rigor and energy to win multiple pitches.
My experience on both the brand and agency side has given me a very sharp understanding of how creativity and strategy can solve big problems and drive business results. It’s also given me a strong appreciation of the power of data to sharpen insights into provable strategies. I’ve produced everything from TikToks to multi-year brand campaigns, and I’ve won a whole bunch of awards along the way.
In the small slices of time in between, you can find me surfing, painting and wrenching on motorcycles.
Experience
Group Creative Director
ARGONAUT [2020–2022]
I co-led one of the Bay Area’s largest accounts—AT&T’s Cricket Wireless. With $100M+ in media spending, it’s a fast-paced, high-volume account producing 8-10 FULLY integrated campaigns a year. As part of the leadership team, I helped run all aspects of the account, including guiding the business’ strategic direction, creative briefs, creative development, and production. We also led a roster of 6 agencies, providing them with the vision of each campaign. Along with mentoring 10+ creative teams, I also mentored and grew a team of designers across all aspects of visual design for Cricket.
The resulting work continued a growth streak of 18 consecutive quarters as the nation’s fastest-growing prepaid brand, a 20% subscriber increase, and an 8% market share increase—the largest in the category.
Led an exhaustive brand refresh resulting in an overall tighter brand—a clearer strategic positioning, more visually refined, and more consistent across all partner agencies, retail stores, and corporate departments.
Won Cricket’s Paid Social account for the agency.
Phone:
(415) 306-2332