My Role: Group Creative Director
Agency: ARGONAUT
GCD: Chad Leitz
GSDs: Sanjay Hukku, Rebecca McGuire
GBD: Tristan Besse
Creatives: 15+ teams, 3+ CDs, 4+ ACDs, 4+ designers
CCO: Hunter Hindman
CRICKET WIRELESS CASE STUDY
Cricket Wireless is AT&T’s little brother in the prepaid category, and it’s also one of the Bay Area’s largest accounts.
As part of the ‘Group Director’ leadership team, I helped run all aspects of the account including guiding the business’s strategic direction, establishing briefs, overseeing all creative development and production, as well as leading & mentoring the team of 25-30 creatives. This fast-paced, high-volume account (with $100M+ in media spending), has between 10–15 briefs in development at any given time.
As the lighthouse agency for the brand, we also led a roster of six agencies, providing them with the vision and assets of each campaign. Additionally, I was also the visual lead for the account, guiding all aspects of the visual output.